Client
My Home Glow
Role
Packaging Design
The My Home Glow packaging design project focused on creating a bold and cohesive visual identity for a proudly South African cleaning products brand. The goal was to develop packaging that stands out on shelves while clearly communicating product type, scent, and functionality. The design approach combined vibrant colors, dynamic graphics, and clear labeling to enhance product visibility and usability. Each variant was crafted to maintain brand consistency while allowing for easy differentiation.
The main challenges in designing the My Home Glow packaging were creating a cohesive brand identity across multiple product types, ensuring each product was easily distinguishable, and clearly communicating its purpose and scent to consumers. Additionally, the design needed to appeal to a wide audience while reflecting the brand’s proudly South African identity and standing out in a competitive cleaning products market. Balancing bold visuals with readability and functionality was also a key consideration.
The final packaging delivers a vibrant, unified brand identity that is both visually appealing and functional. Each product is easily recognizable, with clear labels and color differentiation for quick selection. The design successfully reflects My Home Glow’s South African roots, communicates product purpose effectively, and creates a strong shelf presence that engages consumers and enhances brand recall.
